Safety & control
AI helps you move. You stay in control.
Selfmerce helps prepare your brand, storefront and daily work. In beta, AI assistance is tied to specific tasks, with review steps and limits that depend on the workflow. Here is what that means in practice.
The current beta
Assistance, with clear boundaries.
- AI proposals & drafts
- Available in enabled workflows
- Applying & publishing
- Separate review steps
- A fully autonomous store
- Not available
Availability depends on your workspace, connected services and the workflow enabled for your store.
Built into the workflow
Useful assistance. Specific safeguards.
These controls cover different parts of the system. They are not a promise that every AI feature can take the same actions.
A proposal is a starting point
Brand and storefront design assistants prepare structured suggestions. The design assistant can propose supported copy and layout edits; it cannot publish your store or change checkout, payments, prices or stock.
Review, then apply
Supported storefront edits are shown for review before you apply them to a draft. If the draft or selected section changes, the proposal must be refreshed. Publishing is a separate action.
Access follows your workspace
Workspace roles and permissions govern access. Store operations are scoped to the relevant shop, and storefront design requests also check the selected market, language, currency and draft revision.
Extra checks for refunds
Refund workflows check permissions and refund limits. Where a high-value approval policy is configured, the order’s cumulative refund amount can require a second person’s approval. This extra control is not enabled by default.
A record of sensitive actions
The platform audit ledger records covered security-sensitive operations, including the actor, scope and outcome. Store publishing also records releases and who published them. These records serve different workflows.
Recovery has a defined scope
An eligible previous storefront release can be restored into a new draft for review and publishing. This does not reverse payments, refunds, messages already sent or other external actions.
Example · Storefront edits
From suggestion to storefront, with you in between.
Prepare a proposal
Ask for a supported change. The assistant uses the selected saved draft to prepare a suggestion.
Review the changes
Check the wording, product facts and selected page. Apply the supported edits to your draft when you are ready.
Preview, then publish
Review your draft and use the publishing workflow to make it live. Applying an AI suggestion alone does not publish it.
AI can make mistakes. Check generated copy, images and policy drafts for accuracy and suitability before using them.
Your decisions
Some work needs your judgment.
Money & commercial terms
Use the relevant authorized workflows for prices, payments and refunds. AI recommendations do not grant permission to move money.
Brand & customer promises
Review product claims, generated visuals, customer-facing copy and delivery promises before they reach your customers.
Policies & access
Review policy drafts for your business and market. Workspace permissions and approval settings are managed through their own controls.
Data shared with AI
The storefront design assistant receives a limited draft summary rather than customer or order records. Other assistants use task-specific context; avoid adding secrets or unnecessary personal data to prompts.
Still ahead
More autonomy is a direction, not today’s default.
A store that independently changes prices, spends campaign budgets or coordinates agents across your business is not available today. Broader automation needs workflow-specific limits, reliable execution and a clear recovery path before it is offered.
Explore the roadmapLet’s talk about your workflow
Know the boundaries before you begin.
We can walk through what is enabled for your store, which actions need review and which controls depend on your setup.