Start small.
Grow from here.
Your brand, your storefront and your daily operations, together. Every plan gets the same tools. Choose the room your business needs to grow.
- Studio
- Launch
- Operate
One-time welcome bonus with Pro
Free
For your first shopBuild your brand, open your storefront and take your first orders.
Always free
No subscription fee. Purchase AI credits when you want to use AI.
- 1 shop
- 1 team member
- 100 orders / month
Every feature included
- Brand kit, visuals and content tools
- Storefront, custom domain and checkout
- Products, orders and sales reports
Pro
Launch offerBring your team and your shops together. Give your AI a head start.
First month free
No card required. Then USD 29/month. Continue with an explicit subscription.
- 5 shops
- 5 team members
- 10,000 orders / month
Every feature included
- Every Free feature, with more capacity
- Shared workspace for your team
- Manage multiple shops in one place
Scale
Coming soonMore shops, a larger team and room for your next stage of growth.
Built for your next chapter
Pricing and AI credit allowances will be announced at launch.
- 25 shops
- 20 team members
- Unlimited monthly orders
Every feature included
- The same complete commerce toolkit
- Capacity for a larger operation
- More room for your team and shops
AI actions use credits. Pro includes 1,000 welcome credits with your free first month. Additional AI credits are purchased separately from your subscription.
How AI credits workA complete toolkit, from day one.
Start with your identity. Launch your storefront. Keep the business moving. These tools belong to every plan.
Make it your brand.
Turn your brand direction into a consistent identity and product presentation.
- Brand foundations, colors and typography
- Logo concepts and product image editing
- Editable content templates and PNG exports
Open your doors.
Build a storefront around your products, then review and publish it on your own domain.
- Store editor with draft and preview
- Products, variants and collections
- Custom domain, checkout and search visibility
Keep things moving.
Bring orders, stock, customers and performance into your daily workspace.
- Orders, shipments, returns and refunds
- Inventory locations and stock transfers
- Promotions, customer segments and sales reports
Your first 1,000 AI credits.
On us.
Start Pro with a free month and welcome credits to explore AI across your workspace. Create, refine and try your next idea.
- Brand & logo concepts
- Product imagery
- AI-assisted content
Included once when you start Pro’s launch trial.
- 01
Your plan runs the business
Your subscription covers your shops, team and commerce tools. Everyday manual work does not need AI credits.
- 02
Credits power AI work
AI generation and assistance consume credits. Usage varies with the task, model and output; one credit does not equal one image or message.
- 03
Add more when you need them
Beyond your welcome allowance, purchase additional AI credits separately. The 1,000-credit gift is a one-time bonus, not a monthly refill.
AI availability varies by workflow during beta. Credit package prices and task rates will be shared before purchase.
The details make the difference.
The same tools. Different capacity. Find everything your plan includes, from your first product to your daily operations.
Scroll sideways to see every plan.
| Features and usage | FreeAlways free | ProFirst month free | ScaleComing soon |
|---|---|---|---|
| Plan, capacity & AI credits | |||
| SubscriptionWorkspace subscription, before additional AI credits | Free | USD 29 / month | To be announced |
| Launch offerNo card required for the Pro trial | No time limit | First month free | Coming soon |
| ShopsManage storefronts within one workspace | 1 | 5 | 25 |
| Team membersIncludes the owner, members and pending invitations | 1 | 5 | 20 |
| Monthly ordersCalendar-month usage; checkout stays available at the limit | 100 | 10,000 | Unlimited |
| Welcome AI creditsOne-time bonus with the Pro launch trial | Not included | 1,000 included | To be announced |
| Additional AI creditsPurchased separately; usage varies by AI task | Paid separately | Paid separately | To be announced |
| Studio · Brand & content | |||
| Brand foundations & kitsBrand direction, voice, colors, typography and approved kit versions | Every feature included | Every feature included | Coming soon |
| Logo concepts & asset libraryGenerate, review and organize brand visuals; AI generation uses credits | Every feature included | Every feature included | Coming soon |
| Product image studioEdit product photos with AI and review results before adding them to a gallery | Every feature included | Every feature included | Coming soon |
| Content templates & exportsEdit text and image layouts; export square, portrait, story and landscape PNGs | Every feature included | Every feature included | Coming soon |
| Launch · Storefront & publishing | |||
| Storefront editor & previewArrange sections, apply your brand kit and review drafts before publishing | Every feature included | Every feature included | Coming soon |
| Managed storefront addressPublish on a Selfmerce-managed HTTPS address | Every feature included | Every feature included | Coming soon |
| Custom domainVerify and connect your branded domain with HTTPS | Every feature included | Every feature included | Coming soon |
| Search visibilityReview page titles, descriptions and indexing settings across your catalog | Every feature included | Every feature included | Coming soon |
| Markets & localizationManage supported market, language and currency settings for your storefront | Every feature included | Every feature included | Coming soon |
| Operate · Everyday commerce | |||
| Products, variants & collectionsOrganize SKUs, options, categories, product media and collections | Every feature included | Every feature included | Coming soon |
| Inventory & locationsTrack stock by location, review low stock and manage transfers | Every feature included | Every feature included | Coming soon |
| Checkout & order managementManage customer orders, draft orders and order status from one workspace | Every feature included | Every feature included | Coming soon |
| Shipping & fulfillmentConfigure delivery options, prepare fulfillments and track shipments | Every feature included | Every feature included | Coming soon |
| Returns & refundsReview return requests and manage after-sales actions | Every feature included | Every feature included | Coming soon |
| Customer records & segmentsView customer details, order history and customer groups | Every feature included | Every feature included | Coming soon |
| Marketing & connections | |||
| Discounts & promotionsSet up offers, eligibility rules and promotion usage limits | Every feature included | Every feature included | Coming soon |
| Campaign managementGroup promotions into campaigns with schedules and budgets | Every feature included | Every feature included | Coming soon |
| API & webhooksConnect external systems through signed commerce-event webhooks | Every feature included | Every feature included | Coming soon |
| Analytics & workspace | |||
| Sales dashboardTrack net sales, order counts and average order value with period comparisons | Every feature included | Every feature included | Coming soon |
| Product & order reportsReview top products, product mix and order status breakdowns | Every feature included | Every feature included | Coming soon |
| CSV exportsDownload report data for further analysis | Every feature included | Every feature included | Coming soon |
| Team roles & store accessAssign available seats and control which shops each member can access | Every feature included | Every feature included | Coming soon |
| AI assistance & automation | |||
| AI-assisted creationUse available brand, image and content assistance; AI credits required | Every feature included | Every feature included | Coming soon |
| Multi-step workflowsPreview connected steps for repeatable commerce tasks | Preview | Preview | Coming soon |
| Agent action approvalsPreview the review flow for proposed agent actions | Preview | Preview | Coming soon |
| Automation run historyExplore the activity and outcome timeline in the automation preview | Preview | Preview | Coming soon |
Preview features are being developed and are not yet live automation. AI workflows depend on beta availability and use credits separately from your plan.
Scale shows planned capacity and features. The plan is not available yet.
Room to grow. Rules you can understand.
One workspace, shared capacity
Shop and team limits apply to your entire workspace. Choose more capacity when you need to add another shop or teammate.
Every seat counts
Your team capacity includes the workspace owner, other members and pending invitations. You control each member’s store access.
Orders keep flowing
Order volume is measured each calendar month. Reaching the monthly threshold does not stop customers from checking out.
Good questions. Clear answers.
Is Free really free?
Yes. Free has no subscription fee or time limit. It includes 1 shop, 1 member including the workspace owner, and 100 orders per month. AI credits are purchased separately. You can use the regular commerce tools without buying AI credits.
What comes with Pro’s free first month?
One month of Pro capacity—5 shops, 5 team members and 10,000 monthly orders—plus 1,000 welcome AI credits. The trial starts when activated, lasts one calendar month and is available once per workspace. No card is required and there is no automatic charge.
Do the 1,000 AI credits renew every month?
No. They are a one-time welcome bonus with the Pro launch trial. After the free month, Pro costs USD 29/month; additional AI credits are purchased separately. The subscription does not include a recurring 1,000-credit allowance.
What can I do with AI credits?
Credits power available AI workflows, including brand concepts, product imagery and content assistance. Consumption depends on the task, model and output, so 1,000 credits is not a fixed number of images or messages. Package prices and task rates will be shared before purchase.
Do I need credits for everyday shop management?
No. Managing products, processing orders, reviewing reports and manually editing your storefront are covered by your plan. Credits are needed when you use AI generation or assistance.
What happens when my Pro trial ends?
Continue with Pro by explicitly starting a USD 29/month subscription. Without a paid subscription, your workspace returns to Free capacity. Your existing shop data is preserved and no card is charged automatically.
Does Pro unlock exclusive features?
Free and Pro provide access to the same feature set. Pro adds more capacity for shops, team members and orders, plus the one-time welcome AI credits. Some workflows are still in beta; automation previews are marked in the comparison.
Can I use Scale today?
Scale is not available yet. It is planned to offer 25 shops, 20 team members and unlimited monthly orders. Pricing, AI credit allowances and access details will be announced at launch.
Your next chapter starts with one shop.
Let’s find the right starting point for your business. Your first month of Pro and 1,000 welcome AI credits are on us.
Ready when you are—let's begin together.