Selfmerce OperatePilot / Early access
From order to resolution, operations in one flow.
Orders, stock, fulfillment, shipping, support and returns in the same customer and profitability context. Exceptions get ranked, a resolution gets prepared, and it's applied at the right level of control.
One of three areas in a single system — Studio, Launch and Operate come together.
- 01Event
- 02Diagnosis
- 03Options
- 04Risk control
- 05Action
- 06Verification
Overview
You're selling, and the operational load is growing.
The three come as one system; this area also delivers a clear result on its own, on the same product, brand, customer and operations context.
Who is it for?
- Teams chasing exceptions across several tools
- Anyone who wants a daily brief and a prioritised exception queue
- Teams that want support and returns resolved with the order context attached
Not yet
- Multi-store distribution; depends on the next qualification round
- Automating high-value financial actions; those stay approved or human-owned
The agent shown on this page
Operations Conductor
Runs orders, stock, fulfillment, shipping, support and returns on one shared priority and SLA system.
First mode: A0–A2 · Brief and diagnosis automatic; refunds, reroutes and goodwill approved.
Specialist capabilities
- Daily Brief Agent
- Order Exception Agent
- Inventory Risk Agent
- Fulfillment Recovery Agent
- Support Resolution Agent
- Returns Agent
Not separate bots: these are specialist capabilities of the Operations Conductor role, working on one context and one record.
Aha workflow
Resolve a late order without losing the customer.
Click through the steps or play the flow: the sources read, the decision, the output and the approval boundary are visible at every step.
Operate
GOALResolve a late order without losing the customer.
Sample scenario- WORKFLOWException event
Shipment SLA risk raised
- Order#1842
- SLA6 h left
- PriorityHigh
- WORKFLOWException event
Shipment SLA risk raised
- Order#1842
- SLA6 h left
- PriorityHigh
- WORKFLOWException event
Shipment SLA risk raised
- Order#1842
- SLA6 h left
- PriorityHigh
- WORKFLOWException event
Shipment SLA risk raised
- Order#1842
- SLA6 h left
- PriorityHigh
- WORKFLOWException event
Shipment SLA risk raised
- Order#1842
- SLA6 h left
- PriorityHigh
- WORKFLOWException event
Shipment SLA risk raised
- Order#1842
- SLA6 h left
- PriorityHigh
Shipment SLA risk raised
- Order#1842
- SLA6 h left
- PriorityHigh
- Agent
- Workflow
- Human gate
- Verified result
Operate: step 1 of 6, Event — Workflow. Shipment SLA risk raised.
Modules
Which modules does Operations Conductor coordinate?
01
Operations Brief
The day's most important exceptions, their commercial impact, owner and next action.
02
Orders
Validation, allocation, routing, splits, cancellations and lifecycle exceptions.
03
Inventory
Stockout, overstock, availability, transfers and replenishment drafts.
04
Fulfillment
Warehouse/3PL tasks, priority, capacity, retries and reassignment.
05
Shipping
Manual fulfillment, merchant-entered carrier/tracking data and delay visibility.
06
Support
Intent, customer/order context, drafted responses and in-policy resolutions.
07
Returns
Eligibility, RMA, exchange, refund and restock coordination.
08
Reconciliation
Detecting and recovering differences across payment, inventory, fulfillment and provider state.
Trust boundaries
What does it do automatically, what does it leave as a draft, what comes for approval?
Authority grows per action, not per store; these boundaries describe the first launch scope.
- Automatic
- Read-only brief, classification, SLA, internal routing, safe retries and reconciliation diagnosis.
- Within limits
- Read-only checks and code-owned notification/recovery steps.
- Approval
- Refunds, inventory movement, order reroutes, reships and customer goodwill.
- Human-owned
- Policy exceptions, unknown financial outcomes and high-value actions.
Frequently asked questions
Does Operate issue refunds or reroute on its own?
No. Refunds, inventory movement, cancellations and customer goodwill all come for approval. Fulfillment and tracking remain merchant-entered in the pilot.
Does AI answer the support messages?
The Support Resolution Agent drafts a reply with the customer and order context and proposes an in-policy resolution; what actually reaches the customer goes out as an approved template or with human approval.
What happens to my existing warehouse and carrier integrations?
The pilot does not connect warehouse or carrier APIs. We use configured shipping prices, manual fulfillment and merchant-entered tracking; provider-specific connectors require separate qualification later.
Let's agree the first scope that works
Let's move your operations from an alert list to a decision system.
Share the exceptions that eat the most time today, and we'll pick the first working scope together.